Target

• Location: Los Angeles, CA
• Type: Barricades & Graphics

Challenge
Target needed 25 Los Angeles-area stores to start construction simultaneously on the exact same night. Each location brought its own unique layout, different general contractor, and tight installation window—making a one-size-fits-all approach impossible.

Approach
We prototyped barricades at Target HQ in Minneapolis, then established a remote command center in LA to coordinate directly with every store's general contractor. After mapping out custom 3D renderings and graphic proofs for each unique layout, our crews deployed to execute all 25 custom installations over a rapid three-day blitz.

Results

• Flawless Simultaneous Delivery: Successfully installed custom barricades across 25 locations in just 3 days without missing a deadline.
• 100% Custom Precision: Tailored modular barricades and graphics to fit every store's specific footprint and contractor constraints.
• Seamless Field Coordination: Managed 25 distinct contractor teams through a centralized LA command hub.

Conclusion
By combining high-level prototype planning with agile local logistics, we turned what seemed like mission impossible into a synchronized, zero-headache rollout across Los Angeles.