Project Details
Challenge
For its high-profile Boston opening, Under Armour needed an interactive VR barricade that engaged sports fans without disrupting ongoing construction or violating strict mall guidelines.
Approach
We engineered a custom modular barricade housing interactive VR kiosks, coordinating directly with brand, mall, contractor, and tech teams to ensure seamless integration.
Results
- Interactive Hype: Transformed active construction into an engaging pre-opening experience.
- Flawless Coordination: Aligned four separate stakeholder groups with zero site friction.
- Celebrity Seal of Approval: Created a display so striking Tom Brady posted it on Facebook.
We turned a standard barrier into a high-visibility marketing victory that captured citywide buzz before doors ever opened.
They are able to take care of things from beginning to end - barricade, installation and graphics. The company is a pleasure to work with.
They just get it and they specialize in what they do and have it down to a science. This allows me to have no extra concerns and nothing to worry about.
One stop shop, project management is exceptional, my favorite vendor. Quick to respond, knowledgeable, knows every mall situation.
You guys make my life so much easier. Your project management efforts are always spot on and both your barricade and graphics teams do a really good job for Forever21. We are delighted to work with you. Keep up the great work!
They are a great company to work with and I would highly recommend them. Our account team has always been a pleasure to work with.
Working with BRS became a real point of convenience as the barricade and installer comes from one company; this arrangement allows you to do the barricades and graphics in the same night.
Before using BRS contractors build the barricade and we used another company to install the graphics. We selected Boston Retail Solutions because they do it all. It's been an excellent experience.
Boston Retail Solutions is right there. This was not always possible - before too many different players handling small segments. BRS handles the entire process more quickly and it's seamless.
They are an excellent partner - like an extension of who we are. We work together and they work with me, not against me.
Team, I just wanted to take a moment this morning to thank you. Your work last night was very appreciated. The communication, the photos, and your execution were right on target! We appreciate the partnership.
Thanks for your partnership, your dedication to moving quickly and helping us resolve the operational challenges (floods, resets, timeline changes, scope changes, etc) while moving at the speed of thought to allow us to move forward. Boston Barricade exceeded our expectations and were a great group of partner to collaborate with on this project.
Our team is ready to start your barricade project.
Contact us for solutions that are On Brand. On Time.