Project Details
Challenge
Journeys needed an adaptable, cost-effective retail graphics solution for the perimeter walls across hundreds of stores. The challenge was creating a system that allowed store managers to easily swap out vinyl brand logos as product offerings shifted, without damaging store surfaces or requiring professional installation for every update.
Approach
We engineered a custom system using high-durability luster finish vinyl combined with a protective laminate band running along the upper wall perimeter. This created a reusable base surface designed specifically for quick-application, damage-free removal of custom black cut-vinyl brand logos. Each installation was tailored to fit the precise architectural layout of individual store locations.
Results
- Massive Scalability: Successfully deployed across nearly 200 retail stores.
- Cost & Time Efficiency: Reduced recurring labor expenses by empowering store teams to perform on-demand logo updates instantly.
- Architectural Precision: Custom-crafted base bands to fit unique store dimensions while maintaining brand uniformity nationwide.
By turning unused wall space into a modular, easily updated billboard system, we provided Journeys with a flexible, high-impact branding tool that scales effortlessly across their national store footprint.
They are able to take care of things from beginning to end - barricade, installation and graphics. The company is a pleasure to work with.
They just get it and they specialize in what they do and have it down to a science. This allows me to have no extra concerns and nothing to worry about.
One stop shop, project management is exceptional, my favorite vendor. Quick to respond, knowledgeable, knows every mall situation.
You guys make my life so much easier. Your project management efforts are always spot on and both your barricade and graphics teams do a really good job for Forever21. We are delighted to work with you. Keep up the great work!
They are a great company to work with and I would highly recommend them. Our account team has always been a pleasure to work with.
Working with BRS became a real point of convenience as the barricade and installer comes from one company; this arrangement allows you to do the barricades and graphics in the same night.
Before using BRS contractors build the barricade and we used another company to install the graphics. We selected Boston Retail Solutions because they do it all. It's been an excellent experience.
Boston Retail Solutions is right there. This was not always possible - before too many different players handling small segments. BRS handles the entire process more quickly and it's seamless.
They are an excellent partner - like an extension of who we are. We work together and they work with me, not against me.
Team, I just wanted to take a moment this morning to thank you. Your work last night was very appreciated. The communication, the photos, and your execution were right on target! We appreciate the partnership.
Thanks for your partnership, your dedication to moving quickly and helping us resolve the operational challenges (floods, resets, timeline changes, scope changes, etc) while moving at the speed of thought to allow us to move forward. Boston Barricade exceeded our expectations and were a great group of partner to collaborate with on this project.
Our team is ready to start your barricade project.
Contact us for solutions that are On Brand. On Time.