Project Description

Part of what makes large retailers so alluring to consumers is the multitude of brands that they offer in-store. But for a company like Journeys, the brands they offer fluctuates and changes over time, yet there is still a need to advertise the latest and greatest to their customers. Journeys came to us looking for a simple solution to turn existing wall real estate at the top of every store into an easily modifiable billboard for the brands they represent. To help solve this conundrum, we proposed a luster finish vinyl with protective laminate band around the inside at the top of the store, which would allow them to create easily removable black cut vinyl logos of the brands they carry on demand. Journeys loved the flexibility, ease of use and cost savings the solution offered so much, they asked to have the solution replicated across hundreds of stores. To date, we have installed close to 100 of these solutions, with another 100+ on the way, all based on the same idea, but custom crafted to account for the unique complexities of each individual store.

Project Details

  • Type: In-Store Retail Branding

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