Arizona Cardinals Host Super Bowl LVII

• Location: Glendale, AZ
• Type: Graphics & Installation

Overview
As hosts of Super Bowl LVII at State Farm Stadium, the Arizona Cardinals were challenged with expanding their premium seating options to meet the massive demand surrounding one of the world's biggest sporting events. In partnership with the Cardinals and the Super Bowl, Boston Retail Solutions delivered a creative and turnkey solution: 16 custom-built, temporary luxury suites installed on the mezzanine level.

These suites not only elevated the fan experience, but also generated significant new revenue for the event- and they continue to deliver value beyond the Super Bowl.

The Challenge
With the Super Bowl quickly approaching, the Cardinals needed a way to increase suite-level seating without permanent construction. The suites had to meet strict deadlines, blend into the stadium’s layout, and offer the privacy, comfort, and amenities expected from a world-class event.

Key requirements included:

• Fully functional, enclosed spaces
• Premium features like TVs and catering areas
• Fast, non-intrusive installation
• Reusability for future events

Our Solution
Boston Retail Solutions took on the project as a full-scope partner, engineering, supplying, installing, and managing the entire build.

What we delivered:

• Engineering & Design: Complete structural design and detailed drawings to meet both stadium and safety standards
• Installation & Removal: Our team handled installation and takedown in close coordination with the Cardinals and the Super Bowl. The suites were installed ahead of schedule, allowing additional time for AV integration and custom graphics wrapping.
• Privacy & Comfort: Each suite included doors and enclosed walls to ensure a premium guest experience.

The Results
All 16 suites were sold individually, unlocking new revenue opportunities for the event. Even more importantly, the Arizona Cardinals continue to get long-term value from the investment.

• Event Versatility: The suites were repurposed for high-profile events like NCAA March madness, making them a flexible asset.
• Ongoing Partnerships: Boston Retail Solutions continues to manage installation, modification, and removal for the Cardinals, providing reliability and consistency year-round.

Results at a Glance
• Metric: Result
• Number of Suites: 16
• Suite Size: 16' x 15'
• Time to Completion: Delivered ahead of schedule
• Event Revenue: Boosted through individual suite sales
• Reuse: Super Bowl, March Madness & more