When you’re opening a new store at an iconic location like Foot Locker did on Highland Avenue in Los Angeles, the messaging and visuals really need to pop to grab people’s attention. In a city known for its flash, making sure the quality of the visuals were top notch so that they really stand out from all of the noise was critical. Plus, a project in Hollywood wouldn’t be complete without a little red carpet treatment, right? A team of our top installers came in, worked around the clock for two nights and around a movie premier next door to make sure the graphics weren’t just installed, but were perfectly aligned in the storefront puzzle grid to create a cohesive message. The finalized graphics helped Foot Locker cement itself at its newfound home in the City of Angels.