American Dream: The Avenue
Graphics & Installation
Major issue that had to be solved:
Help present an atmosphere for the Luxury client that transformed the “Avenues” area from being a construction site, with blank construction barricade walls, into a whimsical and beautiful place to shop and spend time in. When in that space, you forget that most of the stores in the wing aren’t filled yet. There’s so much for the eye to see, the barricade graphics are more visually decorative than a branding vehicle.
Internal or External construction:
The period from engagement to completion:
3 months from idea to completion
Number of elements installed:
Over 25,000 Square Feet of Vinyl Graphics installed
Digitally Printed Self Adhesive Vinyl (With Latex Inks) & Protective Over Laminate
The Avenues wing is truly transformed from a corridor with bland white walls to a vibrant, unique, one-of-a-kind experience with beautifully decorated walls.
What were some pitfalls we saved the client from
We coordinated heavily with the design firm to ensure that barricade artwork was properly laid out and vetted before printing. The files were VERY intricate, we reviewed all art before production and printed control samples for the client to approve. It was critical that all of the artwork flowed together seamlessly. Thanks to our skilled graphic designers, it was a flawless execution.
Site Survey, Production Layout, Site Coordination, Graphic Installation